The AVALANCHE brand has been designed specifically to represent the extreme snowy environment that our products are designed and tested for.
It successfully communicates who we are:
• Extreme • Adventurous
• Professional • Determined
Avalanche is not only a brand, it is an identity that represents the determination, passion, and youthful energy of professional athletes.
It all started in 1968, when a group of extreme climbers and mountaineers became fed up and frustrated at the lack of decent boots suited for the snowy environment, and they decided to produce and sell their own.
Their first snow boots store went by the name of Avalanche Mountaineering, and gained a repution for selling the very best, top quality, high performance snow boots.
Avalanche Mountaineering was so successful they were able to open stores around the UK, and professional athletes started to buy their boots, and in turn the brand sponsored those athletes.
With this success, Avalanche Mountaineering was shortened to Avalanche giving the brand a unique identity.
And so began the Avalanche Brand.
AVALANCHE Basic Guidelines